Monday, June 30, 2008

Types of advertising

Social Advertising:
Social advertising is designed to educate or motivate members of a public to engage in voluntary social activity such as commmunity service, energy conservation, recycling.

First social ad example:

Second Social ad example:


Edutainment Advertising:
Edutainment advertising is advertising that use a combination of both education function and entertainment content.

First edutainment ad:

Second edutainment ad:


Advocacy Advertising:
Advocay advertising is advertising used to espouse a point of view about controversial public issues. Advocacy advertising can be directed at either specific targets, or general targets, such as political activists, the media, consumer groups, government agencies, or competitors. It can be sponsored by any type of advertiser (businesses, consumer groups, special interest groups, political parties, or even individuals).




Public-Service Advertinsing:
Public-service advertising is advertising with a central focus on public welfare, and is generally sponsored by a non-profit institution, civic group, religious organization, trade association, or political group.

2 comments:

Unknown said...

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You did an excellent job.
Thanks again.

Unknown said...

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