Thursday, July 3, 2008

McDonald's and glocalization



This video shows how McDonald's use to change the design of its stores depending on the location. Moreover, McDonalds company alter their menus depending on the localityexigences. For instance, in India no meat exists in McDonalds, During Ramadan in Morocco "Ftour" menues is launched.

1 comment:

Unknown said...

VERY WELL DONE:


You are doing a great work.